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Advertising Tips & Tricks

Biznetwork is proud to have this page detailing tips and tricks for advertising.
We will be updating this page on an ongoing basis so please check in regularly for more advice.

Classified ads have long been utilized as an inexpensive and effective marketing media. You can place classified ads at local newspapers, business catalogs, tourism's guide maps, websites, and so on. Online classified advertising on websites, has gained increasing popularity in recent years. Most of them are free of charge since site owners need advertisers to bring traffic in, and they have the potency of big audiences. Classifieds are also easy to write and place.

Online classified ads are known as a cheap marketing media. It is said to be a great marketing tool. But why should you consider online ads as an effective choice? Many offline classifieds are also offered free. Well, let's just say this, trying online classifieds has nothing to lose. The only thing you should really pay attention to is your business image and nothing else. However gains can be massive

However, many people use the online classifieds the wrong way. Despite the cheap or even free attribute, online classified ads should be prepared as seriously as other marketing media. They are as simple as typing some words to then be posted. But to make it outstanding among those many, you need to make some effort.

Many people have tried using classified ads but without success. The main reason behind this is that they do not put effort in to writing a proper ad. This article will explain how to write a successful classified ad.

Don't underestimate the power of classified ads, they can give your business access to new and wider markets. Classified ads are generally not expensive, some are even offered free. One of the options is to submit them online through the online classified ad directories or sites. Online submission of classified ads has many advantages related to the big market and flexibility. But one point, you need to make an effective ad to work. Here is the list you should consider in preparing successful classified ads to be submitted online.

Target Audience
When advertising you must make sure that what you are trying to get across to your target audience is clear, concise and accurate.
  • Determine who it is that you want to reach.
  • Choose carefully thought out words and phrases.
  • These words and phrases should explain to your potential clients all about your offerings and services.
  • Make sure that you are explaining your business clearly, and concisely.
  • Make sure that you highlight the benefits of what you offer along with any unique selling points.

Headline
In the ad itself the most important element is the headline.

The headline is either the heading that goes at the top of the ad or if there's no heading it's the first words of the ad. The headline needs to grab peoples' attention.
One change in a headline can produce a 50 -100% increase in response.
(TIP: If the headline of your ad is currently the name of your company, you can almost certainly increase the response rate by changing the headline.)

Headline Keywords
The most important point is that your title should have keywords, the only things that make your ad arrives in front of prospective audience. It should be simple, but includes as many keywords as possible. If you sell a digital camera, then put the words "digital camera" in the title, that simple. It makes distinct boundary between ads that turn out in the top list and ads that get buried nowhere in the list. Putting an interesting advertising word near the keywords such as "excellent", "guarantee", "best", and their kinds is also a good option. Otherwise, put emotional words such as "feel" and "enjoy". Your ad should look different.

Description of your products or services
You should make clear, short, and interesting description about your products or services. Place the same keywords as those in the title, they will get indexed well by search engines. Do not let it be too long, unless you write about the benefits, features, or product characteristics. They are the most important selling points you should include in the item description, and even these shouldn't be too detailed. The audiences are online, they can get to other ads as soon as making a click. If they can not find valuable content in the description at a glance, they will leave the ad.

Contact information
Put your contact information such as name, phone number, website, and email is important to assure your credibility to audience. If you have a business name, put it on top of your classified ad. Make it easy for audience to contact you when any further information is needed. It is also your chance to provide more detailed information about the products or services.

Price of your products or services
It is god to state your price to attract serious audience. It is a strength point that many buyers look for before making decision, especially if you offer a competitive price. Otherwise, give some clues such as price range, discounts, and special offer. Some other marketing words will also work, such as "best deal" and "cheap". In most cases, it is always best to provide price information or clues. If your price is higher than the market average, put more strength on your product's advantages.
Ask yourself a question, will I buy this item at the price I am offering from someone else? If no, then you have over-priced your item. Mention the price clearly. Also state whether the price is fixed or you are willing to take the best offer. This helps in getting better ad responses.

Additional link or information
This includes whatever information or link that make your audience know where they can buy or get more information about the product. You can link to neutral sites that give reviews, your collection of testimonials from previous buyers, sites or videos that show simulation of product usage, or something like that. Imagine how you can collect all of these marketing supports freely by using online classified ads. This will help to assure and encourage audience to make purchase.

Photo of your product
Always use a photo whenever you are allowed to, it will give more idea to your audience. Upload a quality photo that is eye catching. Consider combining dark and bright color for object and background. You an also add some text if it is not too crowded.

Quick Check
  • Determine who it is that you want to reach.
  • Make the ad title more attractive.
  • Add a detailed description.
  • Take time to format your ad properly in proper paragraphs.
  • A picture is worth million words.
  • Do not use all Capital letters. If possible use Proper Case.
  • Price Right! Buyers always look for a deal.
  • Identify the best part of your offer.
  • Write about the most beneficial feature of the product or service you are advertising.
Finally
  • Tell your friends and family about Biznetwork.
    As more people know about Biznetwork, more people will look at your ads. For you, this means that your item will be sold quickly and at right price. So help us in spreading the word.
  • Link to Biznetwork.
    Please link to us and help spread the word about our site! Linking to us from your website will also help raise the profile of your site with search engines.